43% of foods aimed at children contain artificial dyes

Eideard

In an effort to appeal to picky young palates, food processors often make their products more tempting by putting color in the food. A recent study has shown, though, that 43% of foods marketed to children contain artificial food colors…

According to researchers…the food most likely to contain artificial dyes is — no surprise — candy, with 96.3% of the brands sampled containing artificial dyes. Next on the list were fruit-flavored snacks (94.7%); drink mixes and powders (89.7%); and frozen breakfasts (85.7%).

At the other end of the scale were produce (0%); cheese, yogurt and milk products (12%); ice cream and cones (16%); and packaged pasta and soups (19%)…

Researchers surveyed grocery stores and found 810 products that were marketed to children. Other foods that aren’t specifically marketed to children, such as soda pop, were not included in the survey.

Kraft Foods was the leader in using…

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